32 Fundraising Mistakes Video Part 2
If you missed part 1 (video) of 32 Fundraising Mistakes watch it here.
12. You Failed to Share Your Fundraising URL - Doing anything successfully on the Internet requires a lot of promotion. This does not mean that you need to spend money on advertising, but it does mean that you need to get your URL in front of as many people as possible. This is much easier to accomplish if you post the URL in the “About” section of each of your social media pages. You should also put it in your email signature. Finally, be sure to regularly share the link within your status updates on Facebook, Twitter, Google Plus and every other applicable site.
13. You Did Not Send out Regular Email Updates – If you want to gain momentum and keep people engaged throughout your campaign, you will need to send out a weekly email update to each of your supporters. This gives you the ability to keep people informed about the progress of your fundraiser, and it is also a great outlet for sharing new images. Never forget that even the most interested donors will forget about your efforts if you fail to reach out to them regularly. This problem can be avoided with a weekly email.
14. You Failed to Post Updates on Social Media – Posting about the initial launch of your crowdfunding page via each of your social media accounts is critical, and it can give you a good head start toward reaching your goal. However, it is just as important to continuously use this resource by creating a new post at least once a week. Make sure that you cross-post so that you are able to connect with people who follow you on Twitter but are not part of your Facebook network. One of the most important reasons to keep posting on social media is that not everyone on your friends list will see each of your posts. In other words, weekly updates will help you get more exposure for your campaign, and this is likely to lead to an increase in donations.
15. You Forgot to Schedule a Time for Everyone to Get Involved – Sharing the URL to your fundraiser on each of your social media pages is a good start, but this is not good enough to capture a lot of attention. Instead, you need to get all of your close family members and friends to donate their status at a specific date and time. This means that each person will post the same update about your campaign. Taking this step will dramatically increase your odds of turning your fundraiser into a trending topic, and it can bring in a lot of donations from people outside of your personal network.
16. You Were Not Reactive Enough to Comments – Posting on social media can help you raise awareness, but it also requires you to spend the necessary amount of time responding to each person’s comments and likes. Doing this will keep people engaged, and it will make them more likely to donate. Make sure that you respond to comments as quickly as possible, especially when someone asks a question. This will show that you are actively working on your campaign, and it will build donor confidence.
17. You Did Not Tell Your Co-Workers About Your Campaign – Some people are embarrassed about the idea of sharing their crowdfunding page with their co-workers, but this is actually a great way to increase donations. Make sure that you ask your company first to get permission to spread awareness at the workplace. If you tell them the story of your campaign, you are likely to get the higher-ups engaged, and this could even lead to a corporate level contribution.
18. You Failed to Connect with Bloggers and Local Media – The single biggest way to increase donations is by getting as much exposure as possible. This means that you should take the time to seek out local bloggers and members of the media who might be interested in sharing your cause. In many cases, getting coverage by the local media or from a popular blogger will make a huge difference in a fundraising campaign’s final donation tally, so you should take advantage of these important resources.
19. You Did Not Provide Donors with an Itemized List – No one likes the idea of contributing blindly. Instead, your supporters want to have a good idea of exactly how you will be using their donation. Providing an itemized list that highlights how you decided on your goal amount and what you will be spending the money on is the perfect way to reduce donation anxiety. Fundraisers that include this information are much more likely to become fully funded. After all, an itemized list will enable supporters to see exactly why you need them to make a contribution.
20. You Failed to Create a Fundraising Goal – Some people choose to leave their fundraising goal blank because they are afraid that specifying an exact amount will make them less likely to receive support from others. However, the reality is that potential donors want and need to see what your realistic goal actually is. For example, if you only need to raise $1,000, you are much more likely to get your friends and family members to chip in a large percentage of this amount by being upfront. On the other hand, if no one can see how much more money you need to reach your goal, they will feel less of a sense of urgency and might not contribute at all. Make sure that you avoid this potential problem by being upfront and listing a realistic fundraising goal.
21. You Forgot to Explain How You Reached Your Goal Amount – You cannot assume that each of your supporters understand how you reached your goal amount unless you tell them. Always remember that everyone has had different financial experiences, and this will impact how they view your goal amount. For example, someone who has never been hospitalized will definitely need to see an itemized list of expenses in order to understand why you are asking for so much money. Giving people this information will justify your goal amount, and it will make people feel more confident in their decision to make an online donation.