The Book On Fundraising Chapter 13 Blogging With Purpose
The Book on Fundraising was created by the team at DonationTo.com. Today we announce The Book on Fundraising available 100% for free, in blog form. As the months progress we will work quickly to make these pages available on our blog - DonationTo.com/blog. Below is Chapter 13 – Blogging With Purpose – This is a key element to know as you start any type of fundraising!
Blogging With Purpose
Blogs are an extremely effective way of not only reaching out and connecting to current supporters, but also acting as news sources and destinations for potential donors. Consider starting one for the benefit of your cause. As long as you consistently update (at least once every two weeks), you will get visitors and increase exposure for your cause!
For maximum benefit, the topic of your blog should relate to your cause. This doesn’t mean you have to post only about your current effort. Along with updates that will keep current supporters in the loop, you can also blog about other relevant topics. For example, if you are building a water well in Tanzania, blog about other charity efforts which are in progress in Tanzania, or other water wells being built in the area. Remember: if you can turn your blog into a news source, you will transform it into a destination for potential donors.
In addition to the content of your blog, there are many supplementary elements that can bring a spark to your page. Keep in mind, for example, how important images are when blogging. By using relevant images, you can bring the story of your cause to life, and capture your audience’s attention.
You might think: I’m not a professional photographer, and high-quality images are expensive or protected by copyright. Well, there’s a relatively easy place to find images to use: Flickr. At flickr.com, you can run an advanced search for images with a creative commons license, which means they are free to use commercially. Take advantage of this feature to find great visual aids for your posts.
While we’re on the topic of multimedia, let’s touch on another critical tool to gain support for cause: video. Having videos in your blog is good for a number of reasons, from search engine ranking to engaging users. Like photos, adding videos to your blog captures your readers’ attention.
Take advantage of existing blogs related to your cause. Do a quick Google search for relevant blogs, and reach out to them asking if they would be interested in mentioning your fundraiser in one of their posts. Post about their cause, if they have one, in return. Also consider writing a guest post on their blog to further spread awareness. Blogging is inherently social, so bloggers tend to be very open to collaboration. Reach out to them with an email explaining what you are doing, why you’re contacting them, and how they can help.
As always, keep your supporters up to date with a stream of posts that offer insight into the progress of your fundraising goals. This may be the most important aspect of your blog.
Looking for additional fundraising tips check out these other links: How to Write Emails for Fundraising, How to Receive Online Donations with 5 Email Tips, How to Receive Online Donations in 6 Tips, How to Know Dos and Don’ts of Fundraising, How to Avoid Fundraising Mistakes
Thanks again! From the DonationTo Team!!
The Fast Way to Fundraise Online
Get your own fundraising site: DonationTo.com