The Book On Fundraising Conclusion
The Book on Fundraising was created by the team at DonationTo.com. Today we announce The Book on Fundraising available 100% for free, in blog form. As the months progress we will work quickly to make these pages available on our blog - DonationTalk.com. Below is the Conclusion – Harnessing the Power of Facebook - This is a key element to know as you start any type of fundraising!
The Book On Fundraising, Conclusion
Some people may call fundraising a hobby, but to do it well fundraisers often must throw their entire body and mind into it. The very decision to begin fundraising requires just as much consideration and time as any subsequent step in the process. Not only do you have to prepare to devote time and dedication to your effort, you have to make sure the cause is something you care about — and something you can maintain a high level of passion for over a period of time. Once you’ve gotten to this point, congratulations are in order! You’ve decided to commit to the admirable activity of fundraising, and now reading The Book on Fundraising will be useful to you. In our conclusion, we will offer a short summary of the chapters you’ve just read.
Do something specific and start small. If you have a specific goal, such as raising money to build a well in Tanzania, visitors can quickly grasp something tangible they “get” when they donate. When starting small, you gain valuable experience in the art of fundraising and increase your likelihood to succeed. With your first initial successful campaign, you gain trust with supporters, who will help when you launch larger fundraising campaigns. When raising large amounts of funds, try breaking the fundraising process up into phases to avoid becoming overwhelmed.
Once you decide what cause to commit to, the larger part of your fundraising effort will be to ask for support. Be ready to ask for help and promote your cause with both friends and strangers — and brace yourself for rejection because some will inevitably say no. Once you have gotten into the eager and uninhibited mode of asking for support, learn to explain your cause in a straightforward yet thorough way. Tell people how you came to care about this particular issue, what your goals are exactly, what they need to do to help, and the goal date. Always mention who else has supported your cause — this small reminder will ensure others are not left out when supporting your cause!
Traditional proven strategies for gathering support include sending out solicitations through direct mail and calling potential supporters. Both methods involve sending a message to prospective donors as well as past donors that emotionally inspires them to donate. This message contains a personal story behind how the effort came to be, as well as an enthusiastic request for a donation — but remember to keep the message brief and straightforward. If you’re calling, have a script ready and be prepared to answer questions. In both cases, the process of donating should be extremely easy — there should be an address to send a check to, or a website where people can donate electronically. Finally, don’t forget to reach out not only to individuals but also to small and big businesses. Local businesses especially are a great resource to target.
Another technique is adding tier level rewards to fundraising campaigns. By providing rewards based on dollar amount contributed, donors are motivated to donate at a higher level, knowing they will get something specific for their contribution. For example, a low tier donor may receive a t-shirt while a high tier donor may receive their name on a plaque. Tier level rewards are extremely effective in encouraging people to donate, and to continue donating.
Internet and social networking sites bring fundraising strategies to a new high. There are more ways than ever now to reach prospective donors quickly and cost efficiently through online tools such as websites, blogs, email, videos, and networking sites such as Facebook, Google Plus, LinkedIn, and Twitter. Providing well-timed, meaningful events, announcements, and status updates will bring awareness and support to your cause.
A great way to bring relevant traffic to your fundraising page is having your own domain name. Having a domain name that speaks to your cause will make it easy for visitors to find you. It will also make it much easy for supporters to remember your URL and for them to share your URL. Having your own domain name means that you can include it as a link in all of your other correspondences on the Internet — from emails and blog posts to Facebook status updates and tweets — directing people in your network to a place where they can make an immediate donation.
To supplement your fundraising page, you can also create a blog where you keep visitors up to date on the progress of your fundraising. To keep levels of interest high, you can even blog about topics related to your cause. Video blogs are especially useful as they can be kept short — to match people’s decreasing attention spans! — and the visual interest they offer make for more memorable and personalized messages than typewritten text.
Email is a great way to get your message out to large groups of people. The key is to remember to keep the message short, direct, and personalized. Try to divide all of your contacts into distinct groups (e.g., family, friends, coworkers, etc.) and address them appropriately. Use your message content to clearly and briefly lay out the origins of your cause; your exact goals, including amount of money needed and timeline; and ways your supporters can help, including a link to where they can donate. Remember, as with all messaging tools, to send updates when appropriate so your supporters consistently feel in touch with you and your cause!
Finally, make sure to tap the great social networking sites of our day, including Facebook, Twitter, online chat services, and YouTube. On Facebook, you should not only post consistent status updates about your cause, you should also create a Facebook Group page dedicated exclusively to your fundraising, as well as Facebook events that lay out the timeline you’ll follow to reach your goals. On Twitter, build a strong community by tweeting other users directly, including donors, bloggers, and public figures involved in your cause. Don’t forget to tweet your DonationTo.com page, fundraising updates, and blog posts as well!
The key to successful fundraising is to have a plan. Start with a small goal and keep it simple. Explain what supporters get and leverage the online world, because that is where your supporters are. Utilize traditional techniques because people still love phone calls and physical mementos via postal mail. Continuously update supporters and spread awareness using free online tools such as Facebook, Google Plus, Twitter, email, and blogs. By constantly practicing these techniques, you will get a well executed fundraising campaign and increase the likelihood of success!
Looking for additional fundraising tips check out these other links: How to Raise Money Online with the Book On Fundraising, How to Do Fundraising with Billy Hong Book, How to Receive Online Donations in 6 Tips, How to Know Dos and Don’ts of Fundraising, How to Avoid Fundraising Mistakes
Thanks again! From the DonationTo Team!!
The Fast Way to Fundraise Online
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