Video For Online Fundraising

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Ever heard the saying, “Stop telling and start showing“? Well, the DonationTo team is saying it too. The Internet is an opportunity to reach new people and build awareness, for businesses and charities alike. In addition to breaking down the physical barriers of finding donors, online fundraising also capitalizes on the impulsive nature of the Internet.  By replacing paperwork and self-addressed stamped envelopes with a few clicks, your online campaign can make donating quick, simple and even fun. The bottom line? The easier you make the process of giving, the more support you will gain. 

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Now, to make the most out of online fundraising, it’s crucial to design a strategy that leverages the many important tools the Web offers. Would you sell your car without listing pictures? What about promoting your band without posting some of your songs? Didn’t think so. No matter how you slice it, media is king when it comes to engaging others online. That said, when it is time to start online fundraising, one of the most important forms of media often goes ignored: video.
If a picture’s worth a thousand words, how many words is a video worth? I’m no mathematician, but at a thousand words per still frame, it adds up pretty quickly.
Putting our old adage aside, let’s think about it.  More video is uploaded to YouTube in 60 days than the top three U.S. networks created in the last 60 years. 24 hours of video is uploaded to YouTube every minute, and 46.2 years of videos are watched every day…on Facebook alone.  Video is already a major component of the online experience, and it’s on track to become even more significant.
Sure enough, examples of online video’s power to engage are everywhere.  From online marketing firms to publishers to e-commerce sites, everyone who’s anyone with an online presence is successfully using online video to promote awareness and achieve goals. When e-retailer Stacksandstacks.com started adding product videos to their site, for example, they noticed that a customer who views a product video is 144% more likely to add that product to their cart than a customer who didn’t view a video.  Ice.com, a leading online jewelry provider, saw conversion rates for products with videos increase 400% and returns decrease 25%. Even big players like Zappos, who recently saw a 6%-30%increase in conversions for products with video, are joining the party.
Video allows you to engage others in ways written word couldn’t dream of.  With a brief video, you can tell your story in an efficient, compelling way, and make real emotional connections. Thanks to the availability of metrics on the Web, this ability is not only tangible, but even quantifiable.
So, coming back to our question, how many words is a video worth? According to Dr. James McQuivey of Forrester Research, one minute of video is worth approximately 1.8 million words (Forrester, January 2009).  While this calculation is intriguing, we have a different view.
At DonationTo, we feel that if an online video helps you channel your passion to more efficiently and effectively promote your cause, then this question has a simple answer: a video is priceless for online fundraising.
This is the first of a series of posts exploring how to leverage online videos in your fundraising efforts.  Below, we leave you with some great tips and stay tuned for more!
A few bullet points to help make a great video:
-Reminder: it doesn’t take technical skill to create a great video.
-Be yourself and explain why you are fundraising.
-Try to show yourself at least once, people love to know who they are dealing with.
-Show something related to your project and explain your story.
-Explain what the funds will go towards and thank everyone for listening.
-It doesn’t have to be 100% perfect, ask a friend for help and just get it done!
A crowdfunding video will gain a larger audience for your cause, therefore your chances to crowd fund extensively and reach your goals are incredibly attainable. Sign up our donation website and learn many other useful tips for a successful crowdfunding.

Thanks again! From the DonationTo Team!!

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