How to amplify your cause part 3 (video)
22: Setting expectations within the team – This will be important because their continual activity will be required as the weeks progress. In this case, be sure to remind them that it will not take a lot of time, but it will take small moments of dedicated time.
24: Have your amplification team use the DonationTo – DonationTo.com is enabled with many share feature that is on your donation page. This will enable the team to connect to all their contacts via email. Here is an example of this feature: https://www.donationto.com/Alex-Pearson-Recovery-Fund/email-share
25: The process is easy: Simply select your Gmail, Yahoo, AOL, Outlook/Windows or Mac address book. From here, confirm your connection to these contacts and DonationTo will take care of sending an email announcement for you.
26: Important reminder: Try to connect to all of your email accounts when using the DonationTo share feature. For example, if you have Gmail and AOL, make sure to connect to Gmail and then also connect to your AOL account.
27: This process is the same for social media. Simply LinkedIn, then connect all of your contacts and DonationTo will take care of the rest.
28: The point here is to share as much as you can for a big launch – Get as many of your friends, family and loved ones to connect their email contacts to your campaign in order to help with the initial announcement. The reason this is important is because the initial launch is when the most donations take place. Without a good launch, most fundraising pages do not get much response.
29: Timing will be key to get a great initial launch. Amplify your fundraising page by having your team announce it on the same day and time. This means selecting a specific day and time such as Wednesday at 10 a.m. and having everyone send out the same announcement. This is the day that everyone involved should connect their email contacts to your DonationTo page.
30: Timing should be the same for email and social. After your team has shared directly with their contacts, it will be time to share the same information via social media posts. These posts can take place on Facebook, Linkedin, Google Plus and Twitter.
31: Job isn’t done after you launch – Your amplification team should be very reactive after the announcement. Here is their to-do list, and be sure to set these expectations for them.
32: Proactive and reactive is key – Replying quickly to emails as they come in. Encourage donations, and also encourage those who can and cannot donate to further share the cause by using the donation page share feature via their email account.
33: Monitor social posts. This means the amplification team should respond to tweets or likes on Facebook from potential supporters with additional tweets, comments and links. This will help your cause become trending within your social network and outward.
34: Iterate this process – Create some short conclusions to help everyone on your team understand their tasks and remain focused.