Fundraising Mistake Number Four- Asking the Wrong Person for Donations
Running a successful online fundraising campaign take a lot of time and energy, so it is vital to ensure that you don’t spend a lot of time spinning your wheels. A major mistake that many fundraisers make is to spend a lot of time asking the wrong person for donations. But what exactly does the wrong person mean?
Cold calling people is one of the least effective fundraising ideas of all time. Rather than put a lot of effort into reaching out to people who have no idea what your online charity campaign is all about, you should reach out to previous donors. Not only will this allow you to let them know about your new fundraiser, and how easy it is to donate online, but it will also gain you access to their circle of friends and associates. Most people affiliate themselves with like-minded individuals, so a person who has a history of supporting previous online charity fundraisers is likely to be able to refer you to others who would have an interest in your fundraiser.
Another important piece of the fundraising puzzle is to find people who have a similar vision. While many people make charitable contributions, if you’re going to learn how to fundraise at a higher level, then you’re going to need to be able to determine which causes are similar enough to capture someone’s attention. In other words, if a donor contributed to an animal shelter fundraiser, then they might be interested in supporting a whale fundraiser. Reach out to them, and be sure to let them know that they can donate online.
While you’re learning exactly how to fundraise for success, you might be tempted to contact individuals who have had disagreements with you in the past. Resist the urge to spend a lot of time trying to approach these individuals with your fundraising ideas, as they are likely to discount your opinions from the onset of the conversation. It is better to distance yourself from such time wasting irritations, as they will remove you from your important online fundraising goals.
Another example of asking the wrong person is to spend a lot of time discussing the fundraiser with a lower level employee of a company that has a history of making donations. If you can’t speak to the decision maker, at least ensure that you’re speaking to their assistant. If you’re unable to contact the right person, then save your time and send them a letter instead.
Reaching out to like-minded people, and avoiding those who can’t or won’t help you, is the best way to save your energy for reaching your online fundraising goal. DonationTo.com will provide you with an easy to use online platform, which will also help free up your time for talking to the right people. Make sure to mention your fundraiser’s personalized DonationTo.com URL in all forms of communication with potential donors, and you’ll soon be well on your way to a fully funded campaign.
The crowdfunding experts of our donation website are providing precious guidance and teach the ability to crowd fund effectively. Find more tips on DonationTo.com.
Looking for additional fundraising tips check out these other links: How to Avoid Fundraising Mistakes, How to Know Dos and Don’ts of Fundraising, How to Fundraise Successfully with DonationTo, How to Raise Money Online with the Book On Fundraising, How to Receive Online Donations with 5 Email Tips
Thanks again! From the DonationTo Team!!
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