How To Scale Fundraisers For Success

August 27, 2011 Posted by admin

For more fundraising tips Follow @donationto like us Facebook or plus us Google Plus

The excitement of raising money for a cause often leads first time fundraisers to more than they can handle. From the beginning, fundraising for large amounts and general causes typically results in poor direction, arbitrary goals and lack of funding. Ultimately, this will lead to a lot of frustration and to cure this problem we need to think about the scope and strategy of fundraising.

To avoid this common mistake, start with a smaller goal amount and focus on a specific aspect of the cause. For example, say you want to raise money to produce fresh drinking water in Latin America. Insteadof aiming to help bring drinking water to a foreign land, tell us about a specific town you are working with and the exact manner you will bring drinking water to this area. Here would be a phrase to consider Fundraising-goals

“We are providing clean water for 20 families in the quaint, little town of Torre Cinco. We have worked with local contractors who have priced each water well at $500 and we are trying to build 3.”

Wow! Now this is starting to sound like something tangible. We have a goal in plain sight and the rewards are specific and great.

Taking small specific steps draws visitors to your cause. The more specific a cause can be, the better you are able to isolate what a donor “gets” in return for their contribution, with measurable results. The keyword here is, “get.” Visitors will more likely give or participate if they clearly understand what will become of their involvement. If they can “get” a result—even if small—your visitors will more likely support your cause.

On top of that, by addressing something small and specific from the beginning, you’ll set into motion a goal that is obtainable while decreasing discouragement and potential failure.

Nothing will be more important than your first successful fundraiser. By achieving a small and specific goal you will create a testament of your ability and for those to further trust you. Displaying what you have completed, in the past, will reduce friction when donors decide to participate in the future. With an increase in participation,THEN, you are ready to reach out for larger targeted goals (Keep in mind, no matter the size of the goal amount you still have to be specific).

In conclusion, start small with your first fundraiser. When you set out to raise money for your cause, make sure it’s something specific. As you explain your cause, make it clear. Explain in full detail; what is required from the donor and what will they “get” in return for their support. By having a clear objective, with a reasonable goal, this will increase the likelihood of achieving your target, thus leading to bigger fundraising projects and creating the impact you so desire.

Below you will find a helpful video by, Sum of Change. This displays how you take a big project and break it down into specific parts to achieve an isolated goal: Its good stuff.

The successful crowdfunfing can be achieved with patience. Our donation website is providing an unique possiblity to learn to crowd fund and put into practice your knowledge.