Medical Crowdfunding 26 Epic Tips
DonationTo is pleased to announce that we have already helped thousands of people launch a successful medical crowdfunding campaign, and we pride ourselves on providing an easy to utilize platform that can help anyone raise money online. In fact, one of our main goals was to build a donation website that would help people who have no specific technical skills. Therefore, anyone who knows how to use the Internet can easily launch a medical fundraising campaign in less than five minutes. However, there are several tips that you should utilize if you want to increase your ability to hit your goal.
1.) Select a Fundraising Platform
Every online fundraiser needs to start with the selection of a donation website. DonationTo has become a popular choice because we help people maximize their donations. In fact, we enable all of our users to avoid paying for any additional credit card fees, and you will also have the opportunity to keep 100 percent of the money that people donate. This can help you save a lot of money, and that can make the difference between hitting your goal and falling short. For example, many other similar sites charge approximately 5 to 10 percent of each donation. If you need to collect $1,000, this fee could leave you $100 short at the end of your fundraising campaign. To avoid this problem, simply select DonationTo.
Connor family saves over $1,800 using DonationTo for their medical fundraising campaign!
After Connor Logan was seriously injured in a car accident, his family turned to DonationTo to help them crowdfund. Their story truly illustrates how important it is to avoid paying for fees. After all, if they had chosen another site, they would have lost approximately $1,800, and this would have made it harder to pay for all of Connor’s medical expenses. This example showcases the DonationTo difference, and it also makes it easy to understand how much money can be lost if you do not carefully select the right fundraising platform – view here.
Connor spent an extended period of time in a coma after the accident, and he is still recovering more than a year later. Therefore, his family has left the fundraising page in place, and they continue to receive financial support to help them deal with all of the related medical expenses. As of the middle of August 2013, supporters had donated more than $28,150 to this worthy cause, and the family was able to put every penny toward Connor’s medical bills because they chose DonationTo as their fundraising host. As you can see, the platform that you select will have a big impact on the success of your crowdfunding campaign, and DonationTo is committed to providing you with the necessary tools to hit your goal. Here is more information about DonationTo and keeping 100% of all donations.
“In less than two weeks, www.iheartteamchad.com has raised over $7000 for my brother who is awaiting a second heart transplant. Powered by donationto.com, our medical fundraising site has allowed me to raise awareness of Chad’s plight, connect with family and friends who may not have known about the latest developments, and reach out to ask for the financial support that his wife and son, who live 6 hours away, will use to increase the frequency of their visits. My brother is astounded by the outpouring of love, well wishes and financial contributions. During this unreasonably trying time, Jason and the support team at DonationTo.com have become a part of our generous and compassionate community. Thank you DonationTo for helping me procure this incredible support for Chad.” Giavanni and family saved over $450 using DonationTo paid account.” – view here.
2.) Create a Full Story
Once you have selected a fundraising platform, it is important to tell your supporters the full story behind your efforts. After all, if people do not understand why you need the money, they will be much less likely to donate. Consider for instance how much of an impact learning about the personal lives of someone who has been hit with a tragedy has impacted your decision to give them a donation. This is something that everyone takes into account, and you need to fully take advantage of the space that your DonationTo crowdfunding page gives you so that you can help people connect with your campaign.
Examples of what you should disclose on your fundraising page include who the person is, what happened to them and how you are planning to use all of the money that you raise. Keep in mind that it is better to provide too much information than to skimp on the details. Creating a full story of the person’s medical struggle will make it easier for potential donors to understand how helpful their financial contribution will be, and this will make it much easier to convince them to make a donation.
Many people put a timeline in place on their DonationTo page that helps people learn at a glance what happened to the afflicted individual and what steps have been taken so far. This is a really good idea for campaigns that have been built to deal with the cost of a long-term medical condition. After all, if someone finds out about the situation half way through the fundraiser, they should be able to quickly learn what steps have already been taken. Additionally, DonationTo makes it easy for crowdfunding hosts to access each donation as they come in, and this is very beneficial when multiple medical procedures need to be paid for. Therefore, you should update the page each time your supporters make it possible to pay for a vital step of the patient’s recovery process. This will let people know what their donations have accomplished, and it will also encourage supporters to donate again. More fundraising tips on how to explain your cause here and here. Additional tips on how fundraising for something specific, will increase your results.
3.) Upload Relevant Images
People respond to visual stimuli, and you can use this to your advantage to increase the total amount of donations that you receive. For example, if you are raising money for a friend who has been diagnosed with cancer, you should post a photo of them at the top of your medical crowdfunding page to help people feel more connected to your cause. After all, it is more difficult to make the decision not to donate if people are looking at an image of the life that they have the ability to help save.
Once you have your main photo posted, you should also consider adding additional relevant images. After all, you can make a big impact on supporters by sharing two images of the person who the fundraiser will support: one that shows them healthy and another one that shows them in the hospital. Make sure that you have the patient’s permission to post the unhealthy photo because it is important to prevent making them feel uncomfortable or embarrassed. Additionally, you should avoid sharing any images of a graphic nature because this could actually scare away some of your potential supporters.
It is also a good idea to post new images throughout the entire process. Your supporters will love seeing photos of the patient smiling from their hospital bed as it will make them feel like their contribution has made a positive impact. You can also post symbolic photos such as a pink ribbon for a breast cancer fundraiser because this will make it easy for people around the world to instantly recognize the purpose of your campaign.
Our research indicates that having at least one photo on your page will increase your percentage of receiving a large quantity of online donations. Therefore, you should never launch your campaign until you have the story of the fundraiser in place along with at least one relevant image. Taking the time to put these essential components together at the beginning will make a big difference in the total amount of donations that you receive. More photo fundraising tips here.
4.) Add an Engaging Video
The Internet is a visual medium, and this gives you the opportunity to appeal to people by creating a video. After all, a lot of people will not take the time to read the full story behind your crowdfunding campaign, but they will be likely to watch a video. For example, consider how often you prefer to watch a video instead of reading the full text of a website. This same thought process is applied to fundraisers, so creating a compelling video will greatly enhance your odds of meeting your goal.
Making a fundraising video does not need to be a difficult process. After all, your viewers will be less concerned with the appearance of the video than the information that is being shared. However, you should take steps to ensure that the video is in focus and is not overly shaky. Once you have accomplished those two things, you will need to focus on speaking clearly so that everyone can understand the message of your video.
If you have any technical knowledge about video making, you can put photos of the afflicted individuals over your words. This will make a more compelling case than seeing your face throughout the entire video. You can also take video of the person in the hospital, and it is a good idea to include any old footage that you have that shows the person in good health.
People also respond well to infographics, so you should consider including information in this format during the video. However, you will need to make sure that the information is completely accurate, so be sure to double-check your resources. Additionally, you will need to ensure that the infographic is on screen during the video long enough for people to see it, and you might even want to mention each of the points while the image is on-screen to make sure that everyone is able to absorb the necessary information. Putting all of this together along with the overall story of the fundraiser will have a big impact on all of your viewers. Additional crowdfunding video tips here and here.
“We had a beloved board member of our Little League baseball organization who suffered a brain aneurysm. As you can imagine, medical bill started to pile up, along with requests for support (meals, transportation, etc), while the family spent a good deal of time in the hospital. As a board we “passed around the hat” a few times, to scrape up a couple hundred dollars to assist the family. We discussed as a board that this process was not very productive, and only scratched the surface of need. I went on searching for sites that could help expedite our request for funds and found “Donation To”. It was easy to set up, and a reasonable cost. We set a lofty goal to raise $10,000 in less than 2 months. We has a large e-mail distribution chain for the entire Little League, so with one crafted e-mail, we sent the link to the web-page, and in a matter of days we had a couple thousand dollars pledged. Before the 2 month window we exceeded our $10,000 goal! How spectacular it felt when the family came to our monthly board meeting and we were able to hand them over $10,000 to help in their financial hardship. – McShea family saved over $700 using DonationTo paid accounts!” - view here.
5.) Ask Users to Provide Comment and Feedback with their Online Donations
When someone is dealing with a serious medical condition, they need to have financial and emotional support from their friends and family members. Therefore, the DonationTo platform makes it easy for people to leave a comment with their donation. For example, if someone is battling with cancer, a donor could leave a comment that lets the patient know that they are rooting for them to beat the disease. Even comments that simply offer a couple of words of encouragement can go a long way toward helping the person feel better. Additionally, these comments can provide a lot of comfort to the patient’s family and close friends.
Comments are also a good way to spread the word about your fundraiser. We enable our users to utilize the Facebook comment feature at the bottom of their page, and you should encourage everyone to leave a comment, even if they are not able to support the cause financially. Using the Facebook comments feature will help the fundraiser go viral, and it will also ensure that everyone has the opportunity to offer words of encouragement.
Keep in mind that social media sites such as Facebook are one of the best ways to capture attention for any worthy cause. When you combine that with the power of reading several kind comments, you can easily understand why we suggest that all of our users take full advantage of this feature.
Another perk of asking people to leave comments is that you will be able to forever preserve all of the nice things that have been said. DonationTo will not take your page down after the fundraiser ends, and this will give you time to capture everyone’s comments. Putting them all in a book would be a nice way to help celebrate a medical success story, and it will also help you ensure that everyone who donated is properly thanked for their role in helping the crowdfunding campaign meet its goal.
6.) Provide Regular Updates
The popular saying “out of sight, out of mind” definitely applies to your efforts to crowdfund. After all, if you do not constantly remind people about the need to make donations, they are not likely to follow-up on their own. Consider for instance how many times you have been asked to participate in a worthy cause but have forgotten to actually make a donation. This happens to everyone, so it is up to you to help them remember.
Using social media sites such as Facebook, Twitter, Google Plus, LinkedIn and Pinterest will help you keep the fundraiser in everyone’s mind. You should also utilize blogging, email and text messaging to spread the word on a regular basis. Posting regular updates on all of your social media pages will keep people involved throughout the process, and you can use the messaging system of each of these sites to connect with supporters on an individual basis.
Another important tool at your disposal is the fact that you can post updates at any time to your DonationTo page. This is a great way to let people know what the latest medical updates are, and you can also keep people in the loop about how the money they have donated has been used. In fact, posting regular updates of this nature has been proven to encourage repeat donations, especially when you are able to demonstrate that the fundraiser has been making a positive difference in the patient’s life.
If you want to connect with people on every possible level, you should post an update at least three times per week to the DonationTo page. Once that has been completed, you should share the link to each post on your social media sites, and it is also important to discuss the latest information in your blog. Additionally, it is a good idea to send the link to your latest updates via email, text message and instant messaging. Ultimately, your goal is to get updated information in front of all of your supporters weekly so that they will continuously feel like they are a part of the entire process.
“Sanders family raised over $6,000 and saved over $350by using paid accounts at DonationTo” – view here.
7.) Share Detailed Information about the Medical Condition
Many people feel embarrassed about sharing details about their medical condition, but this is actually a great way to get people involved. For example, if you share details about the issue that you are facing, it will help others understand how important it is for them to provide you with emotional and financial support. Additionally, talking about your situation will encourage others to share similar stories. This will help everyone develop a better understanding of what you are dealing with, and it can also give you a much-needed resource. After all, if you find out that some of your supporters have successfully battled the medical condition that you are facing, it will make it easier to go through each necessary round of treatment.
It is also important to take the time to educate people about your specific condition. This will be especially vital if you are suffering from a rare disease. However, you should still provide basic information even if you have something more common such as breast cancer. Keep in mind that not all of your supporters will have spent a lot of time learning about various diseases, and this can prevent them from not understanding how necessary their donation actually is.
If you find supporters who are willing to share their medical stories, you should encourage them to discuss their situation in a social media post that links to your fundraiser. After all, their extended network of family and friends is likely to have a stronger personal connection to the struggles that a medical condition can cause, and this will make them more charitable toward others who are dealing with a similar issue.
Even if the stories of other do not generate a lot of additional financial support, it is still always helpful to hear medical success stories from other people. Keep in mind that anyone who is dealing with a serious medical condition needs to remain as positive as possible, and gathering stories can help them stay upbeat and make them feel less alone. Here is a great example of a medical fundraiser that explains in detail about the medical condition.
8.) Don’t Give Up because Crowdfunding Takes Time
It is vital to keep going even if you are two months into the fundraiser and you have not received a lot of donations. After all, persistence is the best way to get through to other people. For example, if you receive an email once a week for three months asking you to donate to a specific cause, you are going to eventually become more likely to pay attention. The reality is that most people skim their emails and social media pages, and this means that they might not even absorb the information that you are sharing until they see it multiple times. Therefore, you need to keep going, and you can rest assured that people will eventually begin to respond.
Many medical crowdfunding hosts stick with their personal network of friends and family members, but you can get great results from expanding your reach. Therefore, you should consider sharing your story with local and national new outlets, and it is also a good idea to contact bloggers who write about fundraising campaigns or specific medical issues. This is one of the best ways to reach a wider audience, and it can help you gather support from people who do not actually know the person who you are raising money for. Fundraising takes time give it a year.
It is also a good idea to ask your social media contacts to share each of your posts about your fundraising efforts. Even though the majority of the donations that you receive will most likely come from people who have a personal connection with the patient, you should never turn away from the possibility of getting the fundraiser in front of a larger group of people. When you consider how many times you have donated to a worthy cause that did not personally impact you, it will become easy to understand why so many successful campaigns require assistance from people all over the world.
9.) Raise Money in Phases
If you have a large fundraising goal such as $100,000, it is a good idea to split the amount up into multiple phases. This will make it easier to convince people to donate, and it will also enable you to celebrate each successful campaign. Consider for instance how daunting it would seem if you were asked to donate to a fundraiser that needed to raise a large amount of money. Unfortunately, this might make you feel like you should not donate at all, especially if the campaign was nowhere near hitting its goal. On the other hand, if you were asked to contribute to a campaign with a smaller goal, you would feel more positive about the odds that enough money will be raised in a timely manner. Taking this basic psychological approach with your supporters will make it easier to raise donations, and it will also leave you well-poised to receive additional contributions during your next crowdfunding phase.
If your goal is $100,000, you could split the fundraiser into four even phases. As soon as you hit the goal during the first phase, you should let all of your supporters know exactly what that money has accomplished and why you need to push forward with the second phase. It will also be critical to get your supporters involved by asking them to share the link to your DonationTo page. After all, they will have a diverse network of friends, co-workers and family members, and some of them may have personal experience with the medical condition that you need to raise money for.
Although you will have a better chance of hitting your overall goal if you separate your fundraiser into phases, you should be transparent about the fact that you will be hosting additional campaigns in the future. After all, you do not want anyone to think that the initial phase will provide enough money to help the afflicted individual take care of all of their medical bills. Instead, you should provide an outline during each phase that explains the process, and it is also a good idea to include a timeline so that people can make plans to donate again. Additionally, you should indicate which expenses or procedures will be taken care of with the money that is being raised in each phase.
Raised $3,500 for their medical bills – view here.
10.) Reach out to Local Bloggers
Reaching out to your local community is a great way to build additional support for your cause. Therefore, you should contact local businesses that post regular blog entries so that you can spread the word more efficiently. Consider for example how much more likely you are to read a blog entry from your favorite coffeehouse than you are to search the Internet for local fundraisers to support. Most people get involved in charitable causes because they find out about them by visiting a website or location that they already frequent, and you can take advantage of this if you get bloggers in your community to make a post about your crowdfunding campaign. Additional fundraising blog tips here and here.
Local businesses will benefit from posting a blog entry about a medical fundraiser because it will give them a reputation for taking an interest in good causes. Additionally, many consumers prefer to shop at places that have a social conscience because it makes them feel good by association. Each company that posts a blog entry about your campaign will also be able to take advantage of the good will that they can build within the community by supporting a local cause.
If you are uncertain which companies to reach out to, it is a good idea to consider which locations have been frequented by the person who is dealing with a medical condition. After all, if they were a regular at a local coffee shop before they started receiving treatment, then the staff is more likely to be interested in posting a blog about your crowdfunding efforts.
Keep in mind that many small businesses will not have the financial leeway to make a big contribution. Therefore, focusing on asking these companies to spread the word via blog posts is one of the best ways to leverage their interest in helping your campaign. You should also consider posting a thank you section at the bottom of your DonationTo page for any businesses that make a sizable donation or dedicate a section of their website to raising awareness about your fundraiser.
11.) Reach out to the Local News and Press Teams
Many local news reporters maintain their own blog, and this is also a great way to spread the word about your efforts to raise money online for an individual who is dealing with a serious medical issue. Additionally, reaching out to a news reporter could get your story featured in the local news. Consider for example how many times you have seen a human interest story on your favorite news channel that has mentioned a fundraiser. Many people prefer to give their charitable donations to causes that are locally based. Therefore, taking steps to reach out to a large portion of your local community via the media is one of the absolute best ways to quickly increase your total amount of donations.
Although there is definitely an advantage in reaching out to a local audience, it is also a good idea to seek nationwide exposure. After all, people from all over the country understand what it is like to deal with a life-threatening medical issue, and you are likely to capture the attention of people who have had a personal experience with the specific disease that your friend or loved one is trying to fight. Fortunately, reaching your local media is a stepping stone on the way to national coverage. In other words, by starting out small, you have a good chance of reaching a larger audience.
Keep in mind that getting a single news reporter interested can help you create a domino effect. In other words, once one reporter publishes a story or airs a report about your fundraiser, you are highly likely to start hearing from other reporters who are interested in your story. However, even if this does not happen, you can leverage the news attention that you have already received to help capture the attention of other local media outlets. Letting other members of the media know that your story has been covered by a competing station or newspaper will make them more interested because they will not want to be the only local news provider that does not mention a worthwhile cause.
12.) Continue to Stay in Contact with Your Supporters
As previously mentioned, you should reach out to your supporters via various contact methods an average of three times per week. This makes it much easier to keep people interested in your campaign, and it will increase the total number of donations that you receive. For example, if you are asked to donate to a fundraiser when you do not have a lot of money, you might only make a $10 contribution. However, if you are reminded about the campaign after your next payday, it is highly likely that you will decide to make an additional contribution. Other people react the exact same way, and this is definitely something that you should take advantage of.
It is also common for people to become personally invested in a medical fundraising campaign that they have supported, and you can utilize this by encouraging them to share the link to your DonationTo page with their extended network of friends, family members and co-workers. Keep in mind that the only way to truly capitalize on this opportunity is to remind people about your campaign on a regular basis. After all, even though your supporters might feel invested in the project, they also have a lot of other things going on in their own lives. In other words, if you do not keep reminding them that you need additional contributions, they are likely to forget about your campaign.
The best way to gather additional contributions from your supporters is to keep them updated on the status of the fundraiser. For example, you should let people know the percentage of the goal that you have collected, and it is also important to provide regular updates about the patient’s condition and the procedures that they have been through. Making this information readily available will make people feel more connected to the fundraiser because they will be able to see the impact that their donation has had. Additionally, letting people know how far you are from reaching your goal will encourage them to donate again.
“Pohler family raise $10,731 to help treat their son who has Acute Lymphoblastic Leukemia” – view here.
13.) Leverage Facebook
Facebook is the most popular social media site in the world, and this makes it important for all fundraising hosts to have a firm understanding of how to leverage this resource. Fortunately, the Facebook format makes it easy to spread the word about your campaign. For example, millions of people before you have had success by using status updates to spread awareness of a wide variety of different fundraising campaigns and other events. When you consider how many charitable events you have learned about by simply browsing through your Facebook news feed, you will easily be able to understand the potential power that this social media site can give you.
There are several different ways that you can utilize Facebook to spread the word, and you can also get your supporters involved. Posting regular status updates that link to your DonationTo page will help spread awareness, but you should also take this idea a few steps further. After all, studies indicate that less than 10 percent of your Facebook friends will actually see each of your status updates, so this means that you need to use alternative methods to tap into your extended network.
Posting an event that invites people to contribute to your fundraiser is one of the easiest ways to connect with a large group of people. The advantage of creating a Facebook event is that you can invite everyone you know to participate, and you will also have enough room to fully explain what your fundraiser is all about. Additionally, you can make the event public so that your supporters can invite their friends to join the cause.
Another great way to leverage the Facebook platform is by asking your supporters to donate their status update to your cause. In order to do this, you will need to create a status update that provides the link to your DonationTo page. Once this has been completed, you can send the update to all of your supporters and ask them to make it their status at a specific date and time. This will help spread awareness of your campaign, and it will also showcase the power of your support network. More Facebook fundraising tips here and here.
14.) Leverage Google Plus
Although Google Plus has not attained the level of membership that Facebook has, it should still be an important piece of your efforts to raise awareness of your fundraiser. After all, you most likely know several people who have abandoned Facebook for Google Plus, and you need to be able to reach out to everyone. Consider for instance how many potential donations you would be giving up if you only mentioned the fundraiser to one group of people in your life. Making the mistake of not utilizing Google Plus in addition to Facebook can have a similar effect on your campaign.
Even though Google Plus is a different format from Facebook, you can still use it in a similar way. For example, Google Plus will allow you to organize an online event that you can invite everyone in your circle to, and this will make it easy to spread the word about your crowdfunding campaign. Additionally, you can post regular status updates just like you would on Facebook, and you should also ask your supporters to help spread awareness of your campaign by donating their status at a predetermined date and time.
Google Plus gives you the opportunity to have a video conversation with up to 10 people at once by creating a Hangout. This will make it much easier to discuss new ideas with your most dedicated supporters, and it is also a good idea to consider hosting a question and answer session with people who are interested in learning more about your fundraiser. Make sure that you advertise the fact that you will be creating a Hangout for this purpose by posting status updates and blog entries that provide enough details to enable interested parties to join you. You can also use Google’s video chat or Skype’s video chat to participate in interviews with bloggers and members of the media from all over the country. Eight Google Plus fundraising tips here.
15.) Leverage Twitter
The Twitter format forces users to get their message across in 140 characters or less, but this can actually be a positive thing because people are more likely to read short updates. However, the only way to truly leverage the power of Twitter will be to encourage people to click on the link that leads to your DonationTo page. Fortunately, linking to external sources is very common on Twitter, and users of this social media site are used to clicking through links in order to obtain more information. Therefore, you can easily capture the attention of a wide Twitter audience as long as you make the initial text compelling enough. Consider for example some of the best Twitter updates that you have seen about fundraisers in the past. They were short, to the point and might have even been accompanied by a relevant image. After all, when you are forced to discuss your campaign with a minimal amount of words, it is important to use other methods to get your message across.
Many people who have a Twitter account also use Facebook or Google Plus, but this does not mean that you should ignore the positive impact that tweeting can have on your fundraising efforts. Instead, you should ask your Twitter supporters to re-tweet each of your fundraising posts, and it is also important to schedule a time when everyone can post the same tweet. You should also consider creating an easy to remember hashtag so that you have a good chance of making your campaign a local trending topic on the day when everyone donates one of their tweets. Trending topics capture a lot of attention, and you could even catch the eye of a news reporter or well-known website by utilizing this approach.
Twitter can also be used to spread the word about an event that you have posted on Facebook or Google Plus. As long as the event is public, anyone who clicks on the link from one of your tweets will be able to quickly learn more information about your efforts to crowdfund for an individual who has a serious medical issue. More fundraising tips using Twitter here.
16.) Leverage Email
DonationTo makes it easy to send emails to all of your friends, co-workers and family members with just a few simple clicks. This is much more efficient than attempting to send out emails on your own, and it will also ensure that everyone’s privacy is protected. It is important to remember that email can still be an extremely effective marketing tool for everything from raising money for an important cause to selling a new item. Consider for example how many times per day you check your email account to look for anything of interest. The average person will look at their emails several times per day, and they are highly likely to at least scan the subject line of each message before they delete anything. Because of this, you can easily capture a wider audience with emails than you can with social media. After all, each of your social media posts will probably only be seen by about 10 percent of the intended audience.
Using DonationTo’s email feature will enable you to send out regular updates about the progress of your campaign. You will be able to import the email addresses of each of your supporters, and this entire list can then be reached with one message. Additionally, DonationTo will provide you with a special page that can be used by your supporters to help them send an email about your fundraiser to their family and friends. In order to take advantage of this page, you should mention it in your update emails, and it is also important to ask everyone to send out a message to their friends to help support your efforts. Keep in mind that some people need to have information presented in a very plain way before they will understand what they can do to help. In other words, if you fail to ask your supporters to spread the word via an email to their contacts list, you will lose out on the opportunity to connect with a diverse network of people from all over the world. More fundraising medical email tips here, here and video here.
“Donation To has proved to be a powerful and convenient way to raise money and accept donations for the treatment of our son, Theo. The money we have raised has allowed us to stay in the hospital with him over the last 170 days and provide the loving care he needs. Thank for for making such a difficult situation a little easier.”- Brant Menswar and family saved over $500 using DonationTo paid account and raised over $8,000 for their wonderful 14-year old boy who has been diagnosed with Myleodysplastic Syndrome (MDS). MDS is a rare blood disease that requires a bone marrow transplant.” – view here.
17.) Leverage LinkedIn
LinkedIn is another social media site that you can use to help spread the work about your crowdfunding campaign. Unlike Twitter, Facebook and Google Plus, the people who utilize LinkedIn tend to be looking for information that pertains to their professional lives. Therefore, it is important to make sure that you do not overly inundate your network with updates about your campaign. However, this does not mean that you cannot leverage your LinkedIn connections by posting an update once a week, and you should also share an event page so that everyone can learn more about your fundraising efforts.
One of the best things about using LinkedIn is that you can reach people who work at a high level in major local and national businesses. For example, if you post a status update about the fundraiser that is seen by the CEO of a local company, you could easily end up getting a corporate sponsor for your campaign. Keep in mind that most business owners like to create good will within their local community, and spreading the word about your medical fundraiser will help them improve the public’s perception about their company. This is one of the most compelling reasons to post updates on LinkedIn, and it can make the difference between hitting your goal and falling short.
Even if you do not capture the attention of a business sponsor, you can still spread the word about your fundraiser by posting a status update once a week and creating an event that provides more information. Additionally, you should ask your network of business contacts to spread the word about your campaign by donating their status at a specific date and time. Keep in mind that their network of professional contacts is likely to be influenced by these posts, and you could end up gaining support from a company that you would have never thought to contact. Therefore, LinkedIn is definitely a viable resource for connecting with supporters, and you should take advantage of it in a similar way to Facebook, Google Plus and Twitter. More medical fundraising LinkedIn tips here.
18.) Leverage Blogging
Blogging is a very important part of fundraising, and well-written content will definitely draw attention to your campaign. Consider for example how often you have learned about a new event or fundraiser by reading one of your favorite blogs. Learning about a worthwhile cause through the distinctive writing style of a good blogger can really bring the entire situation to life, and this is likely to influence a larger group of people than a simple explanation of your fundraiser. Therefore, you should take advantage of the fact that content is still the main component of the Internet by discussing different aspects of your campaign in your blog.
Although you can raise awareness by making regular blog posts about your fundraiser, it will be crucial to get other bloggers involved in the process. After all, each blog has its own diverse list of regular readers, and you want to reach out to the largest possible audience to help ensure that you hit your goal. Always keep in mind that people who have dealt with a similar medical situation are going to be more sympathetic to your cause, and they can also help drum up a lot of support from people who do not know you.
If you are unsure where to start, you should look for local bloggers and people who write about a related medical topic. Reach out to them via email to let them know about your efforts to raise money online, and ask them if they are willing to help spread the word by writing a blog post about your cause. Although some people might not respond, you are likely to connect with several bloggers who will be happy to help you reach your goal.
Even if you do not currently have a blog, you can easily utilize sites such as WordPress to begin sharing information about your cause on a daily basis. It is a good idea to include the link to this blog on your DonationTo page so that people who want to learn more about your fundraiser will have an additional online resource throughout the entire process. More medical fundraising blogging tips here.
19.) Ask Your Friends to Leverage their Social Media Accounts
Each of your friends has an email account, and it is likely that they use at least one social media site on a regular basis. Therefore, you should reach out to all of your friends and other supporters and ask them to get involved in the fundraiser by sharing information with their extended network of contacts via Facebook, Twitter, Google Plus, LinkedIn, email and link placement. For example, if you ask each of your friends to post a status update at a specific date and time on Facebook, you will ensure that your message is seen by a much larger group of people. It is also vital for each of your supporters to share the link to your fundraising page. After all, without the link, most people are not going to ask the necessary follow-up questions to determine how they can make a donation.
The power of getting all of your friends and other supporters to share information with their extended network of friends, co-workers and family members is huge, and it will definitely lead to an increased level of support. Keep in mind that your supporters will have friends who run their own businesses, write blogs and have a noticeable level of interest in their local community. In other words, even if you do not raise a lot of additional money after your friends make a post or send out an email about your campaign, you are likely to end up being connected to people who are in a good position to spread the word to a much bigger audience.
It is also a good idea to ask everyone to place the link to your fundraiser in the “about me” personal section of their social media pages. This keeps the link highly visible long after their individual posts have become buried, and it is likely to capture the attention of people who would not have heard about the fundraiser otherwise. In fact, if they make the link publicly visible, you can even attract attention from people who are not in their network of friends.
20.) Organize a Group Status Update Event
Because you have a diverse network of supporters who use various social media platforms such as Facebook, Twitter, LinkedIn and Google Plus, it is important to get the word out across all of these sites. The best way to do this is to organize a specific date and time that all of your supporters on a specific social media site will donate their status update to the cause. For example, you can ask each person on Facebook to post a status that you have written for them that asks people to contribute to your fundraiser. Make sure that you include the link to your DonationTo page to make it easy for people to take action. Once all of these status updates go live at the same time, you should see an amazing response.
To keep the momentum moving, you should select a different social media site each week. In other words, you can have everyone share their status update on Facebook during the first week and move onto Twitter during the second week. This will enable you to spread the word across all of these networks during a four-week time frame, and then you can repeat the entire process. It is important to note that you might need to encourage people to participate in a weekly status update event for a few months in order to hit your goal, but each time your supporters make a post about your crowdfunding efforts, it will help generate additional interest in your cause.
The most vital aspect of hosting a fundraiser is to remember that you need to use repetition to your advantage. After all, if you fail to keep people engaged in the process by making regular posts and asking your supporters to share them, you will quickly lose momentum. Your ultimate goal is to raise enough money to assist someone who is facing a serious medical issue, and this is going to require a lot of time, attention and assistance. In other words, do not be afraid to keep asking your supporters to share the link to your DonationTo page with their friends, and always take any opportunity to ask for additional donations.
21.) Organize a Group Email Event
You should always leverage the power of email when you are trying to raise money online. Therefore, it is a good idea to ask your supporters to send out an email about your fundraiser to their contacts list. In order to control the information that is being shared, you should take the same approach that is used to get people to share a status update at a specific date and time. In other words, it will be to your advantage to write the message for them, and then ask them to simply copy and paste it into an email that they send to all of their friends.
Consider for a moment how much more likely you are to respond to an email from one of your closest friends that asks you to support a specific cause. After all, if one of your friends takes the time to send you a message about a fundraiser, you will instantly understand that the cause means something to them. Therefore, the odds are higher that you will actually take action by making a donation or helping to spread the word. This same thought process applies to everyone, and this is the main reason that you want your supporters to send out an email to their contacts list. To learn more about how this entire process works, you can visit here.
After the emails have gone out, it is a good idea to track the amount of donations that you receive within 24 hours. If you have a good response, you should share this information with your supporters during your next update. Keep in mind that everyone who has made a donation or sent out a group email wants to feel like they have made a measurable impact on your campaign. Therefore, letting everyone know that the group email event made a difference will help encourage people to continue to reach out to their extended network of friends, family members and co-workers.
22.) Avoid Mistakes by Using Repetition to Your Advantage
One of the biggest mistakes that people make when they are hosting a fundraiser is not taking advantage of every opportunity to spread the word about their campaign. After all, if you do not make sure that everyone is aware of your efforts to raise money online, it will be much more difficult to meet your goal.
The best way to capture the attention of a large group of potential supporters is by making a plan and sticking to it. This plan should include regular updates and posts to social media sites at least once a week. This type of repetition will ensure that your extended network has the opportunity to learn about your campaign, and it will also make it easier to convince people to donate. Consider for example how often you have had to hear about a charity fundraiser before you have taken the time to actually make a donation. Even the biggest fundraising campaigns in the world place advertisements on the Internet, radio and television because their hosts understand that repeating the information on a regular basis is the best way to get people to take action.
In order to have a positive impact and keep your momentum moving, you will need to determine how often you can post information about your fundraising efforts without overly inundating people to the point where they tune your message out. Because you need to avoid crossing the line, it is best to share information on a weekly or biweekly basis on each platform. The duration of your crowdfunding campaign will help you determine how often you need to reach out to your supporters. For example, if you are hosting a long-term campaign that will last six months, you can easily get by with biweekly updates until the last month. On the other hand, if you only have six weeks to raise money, you will need to post updates once or twice per week on each social media site to fully leverage the relatively small amount of time that you have available.
23.) Do Not Forget About Link Placement Opportunities
You will have several opportunities to get the link to your DonationTo page in front of a large audience without making new social media posts or sending out emails. For example, you can utilize the “about me” section of your Facebook, Twitter, LinkedIn and Google Plus profiles to list the link, and this will make it easy for people to find it on a daily basis. Although this approach is more passive, it is still going to help you generate donations. Consider for instance how likely you are to spend at least a moment or two looking at the “about me” section of someone who you have just added on Facebook. If they have a link posted, the odds are high that you will click on it out of curiosity. Therefore, you need to make sure that you have your crowdfunding link posted to help attract additional attention. More fundraising link placement tips here.
Another important link placement opportunity presents itself each time you send an email. After all, you can easily utilize your email signature to include the link to your DonationTo page in every message that you send. Again, this approach is more passive, but it can still help you generate donations. To fully capitalize on all of these opportunities, you should ask your supporters to consider doing the same thing. Keep in mind that Google will also assign a search engine ranking to your fundraising page that is partially based on the total number of inbound links that are published on the Internet. In other words, you can help drive traffic to your DonationTo page by simply getting people to post the link online.
Blogs and other websites are also a good way to share the link. Even if the site in question does not have a specific entry posted about your campaign, you can still get the link posted on the sidebar of the page, and this will help generate interest. Basically, any opportunity that you get to share your DonationTo link should be taken advantage of to help build awareness of your campaign. More fundraising link placement tips here.
24.) Remind Your Supporters why You are Using DonationTo
If you want to maximize your donations, you will need to make people feel comfortable with your choice of donation website. Therefore, you should take the time to let your supporters know about all of the perks that attracted you to DonationTo. For example, no one wants to think that part of their donation is going to be used to pay for administrative fees or website expenses. Fortunately, DonationTo makes it easy for all of our users to avoid paying for credit card fees, and you will also have the ability to keep 100 percent of the money that is donated. Letting your potential supporters know about these great perks will make them feel more confident in their decision to donate online.
Another positive aspect of accepting contributions via DonationTo is that everyone will have the option to choose between using PayPal and WePay. Most people like to have payment options, and it is also important to let people have the ability to pay with their credit or debit card. PayPal is recognized around the world as one of the leading online payment websites, and WePay has also built a solid reputation that will make your supporters feel comfortable with the idea of making a donation via our crowdfunding platform.
The comments section will also appeal to many people because they will be able to leave words of encouragement along with their donation. Therefore, it is a good idea to mention this option when you are telling people about your medical fundraiser. After all, the person who is dealing with a serious illness needs financial and emotional support, and your donors can provide both by taking just a few moments to leave a comment.
DonationTo is becoming an increasingly popular fundraising platform, and we have helped thousands of people raise money for medical expenses. Letting your donors know this will give them peace of mind, and they are also certain to like the fact that you do not have to hit your goal in order to receive all of the money that has been donated.
25.) Have a Deadline
Without a deadline in place, no one will feel a sense of urgency, and this will have a negative impact on your total number of donations. Consider for instance how often you have forgotten about a sale or even another fundraiser that was using an open-ended format. By the time you finally remembered that you needed to make a donation, the fundraiser might have closed down due to a lack of interest. Fortunately, simply setting a deadline can make a huge difference in the level of active participation that you receive on a daily basis.
It is okay to set a deadline that is far in the future as long as you have an end date listed. However, it would make more sense to fundraise in phases if you have a year to collect all of the necessary funding. After all, people respond better to shorter deadlines, and you can have a deadline for each phase of your campaign. Once the first phase ends, you can launch the second phase with a deadline that is only three months away. As you can imagine, this will create a much bigger sense of urgency than having only one phase that lasts for the full 12 months.
One of the perks of using DonationTo is that you can change your goal and your deadline if it becomes necessary. Therefore, you should not feel inhibited by the original deadline that you put in place. If you need to extend your fundraiser in order to hit your goal, you should send out a message to your supporters that lets them know that they will have extra time to help you reach your goal. However, it would be best to wait until the last couple of days of the fundraiser to send out this message so that you do not inadvertently discourage people from donating right away. It is also a good idea to let people know that you have extended the fundraiser’s deadline so that you can collect enough money to hit your goal. If you are close to the goal, this technique is likely to help you receive a second donation from some of your supporters.
26.) Set Up Tier Rewards
People love to be rewarded for being charitable, and we have discovered that the fundraisers that include tier rewards are more likely to be successful. However, you do not need to include something extravagant in order to increase your total number of donations. For example, if you set a tier reward of $25, you are going to see a higher level of $25 donations than $20 donations, regardless of what gift you offer. The reason behind this is very simple: people like to get something in exchange for their money.
Because you are hosting a medical fundraiser, you should consider making the rewards applicable to the specific cause. It is always a good idea to offer a personal email thank you for people who donate at a smaller level, and you can take inspiration from the disease itself for higher level rewards. For example, if you are raising money for someone who has breast cancer, you could offer pink ribbon stickers to supporters who donate $30. After all, you will be able to buy and mail these stickers at a relatively low-cost, and you can even take on these expenses as your personal financial contribution to the fundraiser.
Having at least two or three different tier levels will help motivate people to make a larger contribution. However, some people are going to want to skip out on their reward in lieu of making a bigger financial impact. Therefore, you should offer people the option to opt out of receiving a reward so that you can put more money toward the cause.
Ultimately, it will not be the quality of the rewards that you offer that encourages people to make larger donations, but it is still important to offer items that people will actually want. In other words, this is not an opportunity to get rid of old junk or give people items that advertise a non-related business. However, your tier rewards will give you the opportunity to further spread the word about your fundraiser if you make ink pens, hats or shirts available that include the URL to your DonationTo page.
Hosting a successful medical fundraising campaign will require you to take several steps on a regular basis. However, DonationTo makes it easier to launch a campaign that will become fully funded because we offer several tools such as our email program to make the entire process go more smoothly. Additionally, you can easily take advantage of our social networking integration tool to help increase awareness of your campaign.
One of the most important things to remember about fundraising is that it is important to fully leverage all of your social media profiles. After all, tapping into your extended network of friends, co-workers and family members via Facebook, Twitter, Google Plus and LinkedIn will make it much easier to hit your goal.
Once you have gained some supporters, you should ask them to use their social media profiles to continue spreading the word. It is a good idea to publish an event about your campaign, and you should also host a “donate your status” day once a week on a social media site. By rotating through each of the major sites, you can build awareness without becoming so repetitious that your fundraiser loses its impact on your audience.
Make sure that you use email as another way to reach out to potential supporters, and take the time to send out an update on a weekly or biweekly basis to let everyone know the current status of your crowdfunding campaign. This will also give you a good opportunity to remind everyone about the deadline, and this will create a sense of urgency that will help you increase your donations.
Letting everyone know about all of the positive aspects of DonationTo is also a great way to boost your online donations. After all, everyone wants to feel comfortable when they make a contribution to a fundraiser. You can let your supporters know that you will be able to keep 100 percent of their donations, and this will make them feel more confident about the entire process.
Looking for additional crowdfunding medical tips check out these other links: Cancer Fundraising Success Story, Medical Fundraising, Brain Aneurysm Fundraising, Medical Fundraising Tips, Fundraising For Acute Lymphoblastic Leukemia,
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