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The Book on Fundraising was created by the team at DonationTo.com. Today we announce The Book on Fundraising available 100% for free, in blog form. As the months progress we will work quickly to make these pages available on our blog - DonationTalk.com. Below is Chapter 2 – Explaining Your Cause – This is a key element to know as you start any type of fundraising!

Explaining Your Cause

Once you’ve chosen a cause, it is extremely important to learn how to explain it to supporters. People will only support your cause if they clearly understand what you are trying to accomplish.

Whether it’s in the context of your online video, or while simply talking with family and friends, explaining your cause efficiently and effectively is a critical component of your fundraising efforts.

So how do you go about informing others of your cause? Start by following these guidelines for crafting an effective explanation.

Remember content is king! In this case, more information is better than not enough. Don’t oversimplify your cause, and be sure to provide enough details to get people who have no prior knowledge quickly up to speed. Below are four easy ways to explain your cause to engage with supporters effectively.

1: How did this cause come to be?

Explain the origin of your cause. Have you done this before? This includes mentioning any notable founders and telling the “story” of the organization or event.

2: Why is this cause important, and where is the passion coming from?

This is a natural extension of our first question. In addition to outlining how the cause began, try to explain why the cause was established.

3: Who is involved?

People tend to have a bandwagon mentality. In other words, if they find out people they care about are involved, they’ll be much more likely to get involved themselves. But don’t go crazy naming everyone — it’s important to exercise a little discretion here. Focus on current supporters who you feel communicate value.

4: When do you need to meet your goals?

Nothing motivates supporters quite like a sense of urgency. By highlighting the deadline for your goal, you remind your audience that action is required now. In today’s world, if we don’t finish a task immediately, it almost never gets done, so provide a goal date.

So there you go, a short and straightforward guide to explaining your cause. If our provide these key and effective details about your cause, supporters will have all the required information needed to engage in your project.

Our donation website provides valuable hints for an active crowdfunding. To explain your cause is one of the secrets to crowd fund for a campaign of success.

Looking for additional fundraising tips check out these other links: How to Communicate with Supporters, How to Plan Your Cause to Fundraise Better, How to Scale Fundraising For Success, How to Fundraise in 5 Steps, How to Ask for Help in Fundraising, How to Raise Money Online with the Book On Fundraising, How to Fundraise Successfully with DonationTo

Thanks again! From the DonationTo Team!!

The Fast Way to Fundraise Online

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