Prevent drownings through public education, access to water safety resources, and policy change.
Our short-term focus is to build organizational capacity to become the premier nonprofit resource for parents and caregivers of young children for lifesaving water safety information, products, and services in the San Francisco Bay Area. Our near-term goal is to have zero drowning deaths in the nine San Francisco Bay Area Counties as well as Sacramento County in 2015. Upon achievement of our 2015 goal, we will expand our focus to reduce childhood drowning deaths and disabilities by 20 percent across all of California by the year 2020. Our long-term strategic vision is to reduce childhood drowning deaths and disabilities in the U.S. by 25 percent by the year 2025. To achieve this, we will advocate for childrenís water safety through public education, legislation, and by improving access to water safety resources. Through the No Kids Drown campaign, we seek to unite and mobilize a network of drowning prevention nonprofits across the country with a single message platform to increase the effectiveness of our combined efforts.
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